Hi, I'm Noah!
I found my way into the world of markets and money in earnest, documenting Robinhood user holding data for Robintrack.net in my newsletter, Business As Usual. In 2022, my work was featured in The Wall Street Journal and a book about January 2020 market volatility for my meticulous coverage of the retail revolution.That was a segway into covering investing culture and markets at Bullish, one of the premier digital agencies for fintech and registered investment advisors. There, I led and wrote editorial about investing as one of the first verified creators on Public.com.I went on to lead editorial for one of the world's largest investing communities, Stocktwits, where I wrote the company's industry-leading market newsletter, The Daily Rip, to 1.2 million readers everyday. I also piloted the company's digital assets and web3 newsletter, The Litepaper, which I grew from 0 to 250,000 readers in four months while producing original features and data dives. While managing a team of writers, I helped boost open rates on both verticals to 32%, making it among the most-engaged market newsletters in the world.Nowadays, I am the editor of The Average Joe, a newsletter that over 275K readers trust to discover more about markets, personal finance, and emergent trends. I am also known to occasionally cover the music business in my free time, making use of niche knowledge about royalties, streaming, and building and exiting two boostrapped businesses in the industry before I chose keyboard smashing as my line of work.My two cents have been featured in This Week in Fintech, MoneyMade, Nasdaq, and Blockworks over the years. And occasionally, I've been lucky to do freelance work for the awesome people at EarlyBird, Mesh Finance, Groundfloor, Marinade, Found, Alpaca Markets, and Milesplit. You can see some of the highlights here.In my free time, I've been thinking and learning about urbanism, coffee, college sports, and the weather.
Noah Weidner // Music
People are often surprised to know that before I went into the world of fintech/crypto full-time, I worked in the music industry.They should not be. The music industry, in many ways, shares a lot of the fundamentals of the investing business. Except, instead of investing in companies and ideas, you invest in artists and their sound.I spent five years building a strong foundation in indie music, especially electronic and pop music circles. I learned the finer points of publishing, distribution, label and artist management, DSPs and modern streaming platforms, and music as an investment medium.I got my start in music when I was 14, scoring a gig as a blog writer for two Chicago-based music blogs. It was one of my first outlets to share as a writer.Before then, my only outlet to share were communities like plug.dj/turntable.fm (I even became a site mod on plug.dj). Being in those circles introduced me to lots of artists though -- and so at 16, I started cranking away at ways to help build up my talented friends. I managed my friends Astrale and MEJKO from virtually no plays to multi-million play counts.I took some of my learned lessons as an independent artist manager, songwriter, and music industry DIYer to start a music tech business called wave.ac with my colleague Kian Moretz. We spent just $300 and organically grew a digital community using Discord alongside our platform, far before the days of web3 and the rise of chronic "community" overuse disorder.When we, two high school students, decided to close the platform and go in a different direction, we partnered with an up-and-coming streaming service called Audius to help give our users a new home. We were among of the first 1,000 people to use it, build its community, and provide two cents and feedback on it. Today, it's the world's biggest dapp.In the aftermath of my formidable founder experience, I found myself at the helm of a new music venture. I was hire #1 at Chill Beats, which has become one of the top lo-fi and digital-only labels in the world.Nowadays, my only attachment to music is more limited. I help artists find money that they didn't know existed as an A&R and BD guy at music.ceo. I also get to write music with/for my friends as a songwriter and artist, which has thankfully been fruitful. I've accumulated north of a million streams writing music LTD.I plan to add some more details to this page regarding my music and work, so check back sometime in the next few weeks if you'd like to get more acquainted on those two bits and pieces.
Noah Weidner // Technicals
These days, every job asks for its candidates to do a technical or a "take home" of some sort. I decided to start compiling the ones I have completed, as well as what came of that role after I applied.
Blockworks Case Study (Breaking News Reporter)
January 2023. Offer.I applied for a Breaking News role at Blockworks. As part of that, I was given three hours to write an article based on a current press release, then edit a blurb of text which was unorganized.I completed the whole task in two hours and rewrote considerable portions of the edited text. The direct hiring manager noted it was one of the most impressive performances he had seen. I was later extended an offer, which I respectfully turned down because of the restrictive covenants in their employee contract.
Alpaca Markets Case Study (Freelancer, Email Content)
September 2020. Offer.The marketing team at Alpaca Markets reached out to me about starting a market newsletter after seeing my work at Robintrack.net. I prepared a paid test newsletter in Google Drive with content spanning 'quick hits' and short articles.The team ultimately hired me to work on email content for the remainder of 2020 in a freelance capacity.
Masterworks Case Study (Sr. Copywriter)
January 2023. Passed.I applied for a Senior Copywriter role at Masterworks. The feedback that I got from the creative team was positive and I proceeded to a late-stage interview. However, I ended up not going to work with the company given critical media which came out about the business.
TheStreet Case Study (Writer, Market & Breaking News Team)
March 2023. Passed.I applied for a Market News role at TheStreet, a property of The Arena Group. As part of that, I was asked to write three breaking news stories based on short blurbs provided by the hiring manager within three hours.I turned around this assignment within two hours and was invited to interview in the next rounds of the interview.
Titan (Investment Writer)
March 2022. Passed.I applied for an Investment Writer role at Titan. As part of that, the company asked me to prepare investment content for them in a variety of styles based on stories they provided for me. I had five hours.I turned around this assignment within two hours and was invited to the next interview. After completing a team interview, the company ghosted me.
The Wall Street Journal (Writer, Market News)
December 2023. Failed.I applied for an Market Writer role at The Wall Street Journal. As part of that, the company asked me to write several markets stories based on assumptions and prompts they offered. This included writing an article in WSJ format, then responding to two prompts.I turned around this assignment around in a timely manner, but struggled with the "hypotheticals" in the first prompt—I was tripped up by this and delivered an article I wasn't particularly proud of. The hiring manager did not advance me into the next round.
Hi, my name is Noah Weidner.
In 2014, I started writing for a music publication in Chicago. They paid me in concert tickets.Today, over a decade later, media businesses and fintech firms pay me to write about money, investing, and markets.
Here's some of the work that helped put me on the map payroll...
What Should I Buy, Anyway? 2025 Edition — Part One
Market editorial for The Average Joe, Apr. 8, 2025
Trump Won’t Say Whether Tariffs Are Coming or Going — That Could Be An Opportunity for Long-Term Investors
Market editorial for The Average Joe, Apr. 7, 2025
Trump’s New Tariffs Are the Most Aggressive In US History — Here’s What To Know
News for The Average Joe, Apr. 5, 2025
CoreWeave’s Downsized, Disappointing IPO Has Stirred Up Anxieties Around AI — Leaving Investors Questioning Whether the Boom is Going Bust
Stock analysis for The Average Joe, Apr. 1, 2025
Sidelined Fintech Firms Lead IPO Charge To Start 2025 — Here’s Which Ones To Get To Know
Fintech coverage for The Average Joe, Mar. 26, 2025
Here’s How To Earn Dining Rewards On Top of Your Credit Card Cashback
Personal finance coverage for The Average Joe, Mar. 23, 2025
European Retail Investors Are Having Their Own “GameStop Moment” — A Sign of Excitement Stirring in Europe’s Markets
Market news for The Average Joe, Mar. 20, 2025
Money is the Message As Global Consumers Embrace Economic Activism to Send a Message to Companies, Governments
News features for The Average Joe, Mar. 8, 2025
State Street and Apollo Launch New First-Ever Private Credit ETF, Opening Up Private Market To Retail Investors
News for The Average Joe, Mar. 5, 2025
The US Is Now On Recession Watch After Disappointing Row of Economic Data Reports — Here’s What To Know
Economic analysis for The Average Joe, Mar. 1, 2025
Battleshares Launches New Long/Short ETF for Investors to Bet on Tesla, Musk — and Against Ford, Legacy Automakers
News features for The Average Joe, Feb. 17, 2025
Americans Embrace Long-Term Care Insurance As Healthcare Costs Rise and Access Struggles
Personal finance coverage for The Average Joe, Feb. 1, 2025
The Pharma Industry Is Looking Ahead To Life After Biden, With Hopes For Deregulation, More M&A, and Big Drug Launches
Industry coverage for The Average Joe, Jan. 28, 2025
Since the Pandemic, Direct Indexing Has Been Making a Comeback — Thanks to Fee-Conscious Financial Planners and Disruptive Fintechs
Fintech coverage for The Average Joe, Jan. 26, 2025
California’s Worst Modern Fire Outbreak Is On the Doorsteps of the Country’s Most Expensive Zip Codes and Cultural Icons
News coverage for The Average Joe, Jan. 9, 2025
After a Record Year, Here Are the High Expectations That Wall Street Has In Store For 2025
Market coverage for The Average Joe, Jan. 1, 2025
2024 Is Coming To A Close — Here Are Our Above-Average “Average Joe” Moments From the Year
Market coverage for The Average Joe, Dec. 19, 2024
2024 Was Crypto’s Best Year Ever — With Spot ETF Approvals, Institutional Adoption, and Deregulation Hopes Fueling Record Boom
Crypto coverage for The Average Joe, Dec. 19, 2024
Alaska and Hawaiian Will Merge Their Frequent Flyer Programs — Here’s How To Get 100K+ Miles Before They Do
Personal finance analysis for The Average Joe, Dec. 14, 2024
Airlines Have Destroyed the Value of Frequent Flyer Status — Here’s What You Should Do Instead Of Chasing It
Personal finance analysis for The Average Joe, Nov. 30, 2024
The US Is Spending Billions On Transit Infrastructure. Will It Pay Off?
Trends reporting for The Average Joe, Aug. 26, 2024
A Bowl Market Is Propping Up Big Returns in the Fast Casual, Health Food Industry
Trends reporting for The Average Joe, Aug. 24, 2024
This Bill Is Supposed To Cut Drug Costs for Americans Now, But Could Hurt Americans Later
Industry coverage for The Average Joe, Jun. 29, 2024
The Music Industry Is Raging Against The Machine In The Most Important Fight of Their Lives
Industry coverage for The Average Joe, Jun. 26, 2024
How One Overlooked Company Earns A Cut Of America’s Credit Card Fees
Industry coverage for The Average Joe, Jun. 10, 2024
Is BRICS+ a Real Threat? Understanding the Growing Economic Alliance
Analysis for The Average Joe, May 21, 2024
They Tried To Take On Marriott and Hilton. Now, These Hotel Upstarts Are On Life Support.
Industry reporting for The Average Joe, May 15, 2024
Signals: The Broker App-pocalypse Is Here
Paid industry reporting for This Week in Fintech, Apr. 24, 2024
How Did Robinhood Investors Do In 2023?
Independent reporting, Apr. 3, 2024
Signals: How Robinhood is preparing for life after PFOF
Industry reporting for This Week in Fintech, Mar. 6, 2024
Reg A Alternatives Research Series for Groundfloor
Research for Groundfloor, Jun. 2023
Signals: High interest rates? No problem for Robinhood in Q1 2023 earnings
Industry reporting for This Week in Fintech, Mar. 23, 2023
A Deep Dive on Elon Musk's $150 Billion Net Worth (And Investment Portfolio)
Editorial content for MoneyMade, Jan. 26, 2023
Robinhood's Most Popular Stocks in 2022
Independent reporting, Jan. 9, 2023. Featured in The Wall Street Journal.
The Ignorance Tax: Why Retail Investors Are Likely To Overpay In Taxes
B2B study for Reconcile Money, Dec. 2022
"DeFi Apps" Lose Millions In User Funds After Terra Collapse
Reporting for Stocktwits' The Litepaper, May 23, 2022
A Q&A With FatMan, Terra’s “Man of the People”
Reporting in Stocktwits' The Litepaper, May 18, 2022
Robinhood's Most Popular Stocks in 2021
Independent reporting, Jan. 2022. Featured in The Wall Street Journal.
And here's some of the latest and greatest work I've done for clients...
Trump’s 90-Day Pause Is Here, But Not for China — Here’s What That Means
Economic news for The Average Joe, Apr. 10, 2025
Markets Rebound As Trump Declares 90-Day Pause on Tariffs For Countries Which Had Not Retaliated
Market news for The Average Joe, Apr. 9, 2025
Berkshire’s Buffett Has Grown His Wealth By $11.5B This Year, Making Him One of the Rare Winners in Recent Crash
Market news for The Average Joe, Apr. 8, 2025
USD Coin Issuer Circle Files for IPO Amid Renewed Interest in Stablecoin Industry
Economic news for The Average Joe, Apr. 2, 2025
GE Broke Itself Into Three Companies — A Year After Its Big Spinoff, How Has That Worked Out?
Stock analysis for The Average Joe, Mar. 31, 2025
Chinese Tea Chain Chagee Is Betting Wall Street Wants A Piece of the Boba Boom, Filing for US IPO
Stock news for The Average Joe, Mar. 30, 2025
Washington State Is Considering Nation’s First Wealth Tax — Adding New Levies To State’s Popular “Tax the Rich” Policy
Wealth news for The Average Joe, Mar. 29, 2025
AppLovin Was 2024’s Best-Performing Stock — It’s Now Under Attack From Short Sellers Who Allege Its Growth and Financials Are Fraudulent
Stock news for The Average Joe, Mar. 27, 2025
Ticket Reseller StubHub Plots A Return to Wall Street — Will Controversy in the Live Events Industry Derail Its Dream IPO?
Stock news for The Average Joe, Mar. 24, 2025
Robinhood is Launching Sports Contracts, Just in Time for March Madness
Industry coverage for The Average Joe, Mar. 18, 2025
Maxed Your IRA and 401(k)? High Earners Are Turning To This Pension Account To Save Millions
Personal finance editorial for The Average Joe, Mar. 14, 2025
Stablecoins Are Attracting the Attention of Institutions and the Trump Administration — Here’s What To Know About Them
Crypto features for The Average Joe, Mar. 11, 2025
New Formula One Media Rights Deal Looms Large As 2025 Season Set to Kick Off in Australia This Week
Industry news for The Average Joe, Mar. 10, 2025
Southwest Goes South As It Reduces Rapid Reward Mile Earnings On Cheapest Fares
Travel news for The Average Joe, Mar. 8, 2025
KraneShares’ AI ETF Now Owns A Modest Share In Anthropic, Which Just Raised At a $60B Valuation
Market coverage for The Average Joe, Mar. 4, 2025
After Oval Office Fracas, Europe Is Preparing To Spend Billions to Reduce Reliance on American Defense
News for The Average Joe, Mar. 3, 2025
Salesforce Will Be One of the Most-Watched AI Stocks This Year — It Just Disappointed in Earnings Despite Stronger Adoption
Personal finance editorial for The Average Joe, Feb. 27, 2025
The Crypto Industry Is Finally Free To Do As It Pleases — Is That Enough To Keep It Rising?
Crypto editorial coverage for The Average Joe, Feb. 25, 2025
Buffett’s Berkshire Hathaway Addresses Record Cash Position, Buying Opportunities As It Soars To New All-Time Highs
Stock analysis for The Average Joe, Feb. 24, 2025
ESPN and MLB To End 35-Year Partnership After 2025 Season, Citing Costs and Coverage
News coverage for The Average Joe, Feb. 23, 2025
A New Credit Card Allows Americans To Tap Their Auto Equity — What Could Go Wrong?
Personal finance editorial for The Average Joe, Feb. 22, 2025
Intel, One of the Worst-Performing Stocks of 2024, Is Up 30% To Start 2025 — Here’s the Surprising Reason Why
Stock analysis for The Average Joe, Feb. 19, 2025
Copying MicroStrategy, Companies Are Adding Crypto To Their Balance Sheet To Diversify
Crypto coverage for The Average Joe, Feb. 19, 2025
European Banks Have Outperformed the US’s Mag 7 Tech Stocks Since 2022 — Will Their Entire Market Leap Past America’s In 2025?
Market coverage for The Average Joe, Feb. 18, 2025
Young People are Embracing the Prenup — Should You Too?
Personal finance coverage for The Average Joe, Feb. 15, 2025
Leveraged Long ETFs Flex As Assets Under Management Approach $100B, A Sign of Record Speculation
Market coverage for The Average Joe, Feb. 12, 2025
Investors Worried About Concentration and Valuations in Major Indexes Are Embracing Value, Dividend, and Rules-Based Funds To Start 2025
Market coverage for The Average Joe, Feb. 11, 2025
The Bilt Card’s Points Back On Rent Payments Was Revolutionary — They Might Be About To Shake It Up, Amid Big Losses and Changes
Market news for The Average Joe, Feb. 9, 2025
As American Giants Toss Out DEI and ESG, Retail Heavyweight Costco Is Defending Its Diverse Workforce and Company Culture — There’s A Lot At Stake
Market news for The Average Joe, Feb. 4, 2025
Akero Therapeutic Doubles After Strong Results From Liver Drug
Stock news for The Average Joe, Jan. 28, 2025
Health Savings Accounts (HSAs) Offer Americans A Rare Triple Tax Advantage To Put Today’s Health Towards Tomorrow’s Wealth
Personal finance coverage for The Average Joe, Jan. 26, 2025
America’s Agriculture Industry Was Already Suffering — Now Tariffs and Deportation Raids Could Test It Even More
Industry coverage for The Average Joe, Jan. 23, 2025
Investors Are Embracing Equal-Weight ETFs To Hedge Against Tech Concentration In S&P 500, Ride the “Rise of the Rest”
Market analysis for The Average Joe, Jan. 23, 2025
Despite 2025 Revenue Cuts, Moderna Becomes A Speculative Bet On Bird Flu Pandemic Odds
Stock analysis for The Average Joe, Jan. 22, 2025
As Health Savings Account Use Rises, Provider HealthEquity Sees Booming Growth
Personal finance coverage for The Average Joe, Jan. 21, 2025
Google and Microsoft Are Pushing AI Onto Users — Whether They Like It Or Not
Industry coverage for The Average Joe, Jan. 19, 2025
We Hear All About the Bull Case For the 2025 Market, But What’s the Bear Case?
Market coverage for The Average Joe, Jan. 15, 2025
After Tesla’s 2024 Sales Decline, Luxury EV Giants Lucid and Rivian Bank on SUVs To Take Them To New Heights
Industry coverage for The Average Joe, Jan. 14, 2025
Bonds Were Already Struggling To Stage A Comeback — 2025 Said, ‘Hold My Beer’
Economic coverage for The Average Joe, Jan. 13, 2025
Nvidia and Uber-backed Serve Has Raised More Than It Has Ever Made — A Cautionary Tale for Investors Interested in Buying the Robotics Boom
Stock analysis for The Average Joe, Jan. 9, 2025
2024 Is Over, But These Retirement Savings and Tax Opportunities Are Still Available Until Tax Day
Personal finance coverage for The Average Joe, Jan. 4, 2025
With 2024 Tax Season Just Around The Corner, Don’t File With TurboTax — Consider These Alternatives Instead
Personal finance coverage for The Average Joe, Jan. 4, 2025
Small-Caps Are Getting Big On Robinhood, With Popular ETFs Boiling Up Onto Year-End Top 100 List
Market analysis for The Average Joe, Jan. 2, 2025
A Handful of Stocks Led Wall Street in 2024. Can They Continue Their Momentum In 2025?
Market coverage for The Average Joe, Jan. 1, 2025
The Russell 2000 Is Plotting A Revenge Tour After Years of Underperforming Large-Caps — Here’s What It’ll Take
Market coverage for The Average Joe, Jan. 1, 2025
Wall Street Investors Hold a Record Amount of US Stock — Could That Signal a Coming Recession?
Market coverage for The Average Joe, Dec. 18, 2024
Axon Enterprise Will Join the Nasdaq 100 Next Monday — Here’s How the Taser Creator Got There
Industry coverage for The Average Joe, Dec. 17, 2024
The Dow is Underperforming Other Indexes Like the S&P 500 and Nasdaq 100 — A Historic Losing Streak Isn’t Helping
Market coverage for The Average Joe, Dec. 17, 2024
Biogen Claimed to Have the Prescription for Alzheimer’s — Investors Have Yet To Reap the Rewards
Industry coverage for The Average Joe, Dec. 16, 2024
Oil and Natural Gas Giant ExxonMobil Targets Tech Powerhouses With Electricity Business Entrance
Industry coverage for The Average Joe, Dec. 12, 2024
NCAA, Media Orgs, and Colleges Seek Game-Winning Touchdown in New 12-Team College Football Playoff
Industry coverage for The Average Joe, Dec. 9, 2024
America Has a New Kind of Housing Crisis — Here’s How It’s Trying to Solve It
Personal finance coverage for The Average Joe, Dec. 3, 2024
After A Year of Underperformance and Fear, Investors Are Returning to Regional Banks
Industry coverage for The Average Joe, Nov. 27, 2024
Tax Credits for Electric Vehicles Could Be Doomed — Should You Buy or Lease One Anyway?
Personal finance reporting for The Average Joe, Nov. 23, 2024
Lemonade Pops After Setting Goal For 2027 GAAP Net Profit, But Is It Still Worth the Squeeze?
Industry coverage for The Average Joe, Nov. 21, 2024
Trump Has Promised To Deport Millions of Undocumented Immigrants — What Does That Mean For the Economy?
Trends reporting for The Average Joe, Nov. 19, 2024
An “X-odus” From Musk Boosts Twitter Clone Bluesky to Record User Count — Can It Stick?
News for The Average Joe, Nov. 14, 2024
After Decisive Victory, The Donald Prepares To Return to the Oval Office — With Major Impacts Ahead
News for The Average Joe, Nov. 6, 2024
Election Day Is Here, And It’s Anybody’s Race To Win — Here’s What To Know
Markets reporting for The Average Joe, Nov. 4, 2024
Optimistic Investors, Improving Earnings, and a New CEO Could Mark a Big Moment in Peloton’s Long Turnaround
News for The Average Joe, Oct. 31, 2024
Super Micro’s Auditor Resigns After Short Seller Report Delays Earnings, Prompts Justice Department Investigation
News for The Average Joe, Oct. 30, 2024
Researchers Found Carbon Credits Were Mostly Worthless — Now Corporate America Is Responding With New Solutions
Trends reporting for The Average Joe, Oct. 24, 2024
GE’s Energy Spinoff Has Doubled Since April — An “Everything Boom” In Electricity Production Could Help It Do That Again
Industry coverage for The Average Joe, Oct. 21, 2024
The Company Behind Your Credit Score Is Up 74% This Year — And Analysts Expect More To Come
Industry coverage for The Average Joe, Oct. 21, 2024
HVAC Companies Are Benefiting From Hotter Summers, Rising Global Demand, and Domestic Replacement Cycle
Trends reporting for The Average Joe, Oct. 16, 2024
Oil Prices Have Been Falling Throughout 2024 — But Saudi Arabia, Weak Chinese Stimulus, and Ailing Demand Could Drive a Further Drop
Industry coverage for The Average Joe, Oct. 15, 2024
Boeing’s $6B Third-Quarter Loss Shows Its Languishing Business Is Not Out of the Woods Yet
News for The Average Joe, Oct. 14, 2024
A Week After Helene, Record-Breaking Hurricane Milton Makes Landfall In Florida — Threatening Nine-Figure Damages
News for The Average Joe, Oct. 9, 2024
What Happens Now That the Fed Has Embraced Rate Cuts?
Analysis for The Average Joe, Sept. 20, 2024
Fed Takes Dovish Stance With 0.50% Rate Cut, Marking An Unofficial End To Inflation Fight
News for The Average Joe, Sept. 18, 2024
Mid-Caps Might Be Having a Moment, Thanks to Valuations, Margins, and Impending Rate Cuts
Market news for The Average Joe, Sept. 17, 2024
Utilities Are Leading the S&P 500, Besting the Returns of Tech and Communication Stocks
Market news for The Average Joe, Sept. 12, 2024
Akeso and Summit Therapeutics Poised to Shake Up Lung Cancer Treatment — But There’s a Catch
Company news for The Average Joe, Sept. 11, 2024
Buffett’s Berkshire Hathaway Surpasses $1T Valuation, Becoming First Non-Tech Firm To Cross Historic Threshold
Market news for The Average Joe, Aug. 29, 2024
Dollar General Faces Loss of Lower-Income Shoppers Amid Price Wars
Trends reporting for The Average Joe, Aug. 29, 2024
Accountant Shortage Wreaks Havoc On Publicly-Traded Companies, Threatens Financial Statements and CFO Stability
Trends reporting for The Average Joe, Aug. 5, 2024
Is the “Texas Miracle” Losing Steam After Years of Record Population, Economic, and Job Growth?
Trends reporting for The Average Joe, Jul. 30, 2024
High Earners Are Using This Trick To Save Up To $69K: The Mega Backdoor 401(k)
Personal finance content for The Average Joe, Jul. 25, 2024
CrowdStrike’s Outage Reveals the Cracks in the Centralized Internet’s Foundation — and the Consequences for Businesses Who Don’t Heed the Warning
News for The Average Joe, Jul. 19, 2024
Cost-Cutting, Conservative Backlash, and the Labor Market Is Killing Companies’ Diversity Targets
Market news for The Average Joe, Jul. 18, 2024
American Pharmacies Can Treat Just About Anything — Except Their Life-Threatening Losses
Industry coverage for The Average Joe, Jul. 11, 2024
Weight Loss Drugs Are Supposed to be the Pharma Industry’s New Kingmaker, but Americans Are Leaving Scripts Unfilled
Industry coverage for The Average Joe, Jul. 5, 2024
More Young People Are Rejecting Homeownership for Renting, Citing Financial and Lifestyle Benefits
Trends reporting for The Average Joe, Jun. 29, 2024
SPACs Were Retail Investors’ Favorite Way To Invest In New Companies. Then, They Vanished.
Market news for The Average Joe, Jun. 25, 2024
Why Gen Z Is Embracing Trades and Vocational Learning Over A College Education
Trends reporting for The Average Joe, Jun. 24, 2024
How HIV Drugs Have Become A Billion-Dollar Franchise for Pharma Giants
Industry coverage for The Average Joe, Jun. 21, 2024
The Fintech Dumpster Fire Is Finally Flaming Out. Here’s What’s Emerging From The Ashes.
Industry coverage for The Average Joe, Jun. 13, 2024
Spotify Has Conquered the Streaming Industry. Will Raising Prices to Turn a Profit Cause It to Lose Everything?
Industry reporting for The Average Joe, Jun. 11, 2024
Activist Investors Could Be Coming For Southwest’s Famous Open Seating and “Bags Fly Free” Policies
News for The Average Joe, Jun. 10, 2024
Conservative Criticisms of LGBTQ+ Support Have Limited Effects on Brands
Reporting for The Average Joe, Jun. 4, 2024
AI Was Once Thought To Be The Disruptive, Transformative Technology Of Our Time, Now Investors Are Skeptical
Analysis for The Average Joe, Jun. 3, 2024
With the US Election Just 4 Months Away, America’s Next Tax Plan Is Shaping Up
Tax coverage for The Average Joe, May 28, 2024
The Bidding War That Could Change the Music Industry: Inside the Battle for Hipgnosis
Reporting for The Average Joe, Apr. 23, 2024
To Start 2024, Taiwan Is the World’s Hottest Stock Market — Here’s What To Know
News for The Average Joe, Apr. 10, 2024
With US Stocks At Record Highs, Investors Are Selling and Chasing Overseas Stocks At Big Discounts
Reporting for The Average Joe, Apr. 2, 2024
Beyond thinking and musing on big ideas and trends, I have also done copywriting and research projects for firms such as...
MoneyMade Client Profiles
Copywriting & Research, Nov 2022-Jan 2023.
I helped copywrite summaries of fintechs and crypto companies on MoneyMade's platform using a mix of research and collected insights.Examples:
EquityMultiple
FarmTogether
Vinovest
EarlyBird
WhiskeyVest
Elevate Money
Vint
RoundlyX
Magnifi
Mintus.
Music Inc.
Copywriting & knowledge content, Oct. 2021 - Present
Wrote the company's knowledge base for artists, wrote sales and marketing journey correspondence, and helped redesign web elements and building an editorial business.
wave.ac
UI/UX & Copywriting, Oct. 2017 - Oct. 2019
I helped build wave.ac, which I first helped to outline in a technical product overview in 2018, including the product vision and PRDs. I would help construct wireframes and product elements, then handle content design and copywriting.
And here's my old trainwreck of a portfolio which I'm gradually breaking down and including above (sorry!):
Research
Robinhood's Most Popular Stocks in 2022
Independent content, Jan. 9, 2023. Featured in The Wall Street Journal.Throughout 2020, 2021, and 2022, I have meticulously tracked Robinhood's Top 100 stocks (both past and present) to see how users have been holding up. In 2022, I reflected on the big changes to Robinhood's product which are promoting ETFs, the increasing important of blue chip stocks in the current macro, and reflected on the disconnect between my figures and Robinhood's own reported figures. Spencer Jakab of Heard on the Street broke down my findings in the WSJ blog, adding that Robinhood's own reporting was "lousy" compared to the work I'm doing manually in a spreadsheet and publishing independently every year.
The Ignorance Tax: Why Retail Investors Are Likely To Overpay In Taxes
B2B content for Reconcile Money, Dec. 2022.I worked with the team at Reconcile, which has built a platform for broker-dealers to show users their tax impact, to prepare a report on the lack of tax literacy that retail investors have.
Robinhood's Most Popular Stocks in 2021
Independent content, Jan. 3, 2022. Featured in The Wall Street Journal.Throughout 2020, 2021, and 2022, I have meticulously tracked Robinhood's Top 100 stocks (both past and present) to see how users have been holding up. These users originally won big, but are now losing even bigger. This feature documented the track record of success for those stocks and the research became the backbone of a piece ran in The Wall Street Journal's Heard on the Street.
USDC Reaches For Global Adoption: Why It Matters for Crypto Firms and Fintechs
B2B content for Front, Nov. 17, 2022.People talk a lot about stablecoins, but way less about the business that stablecoins are in: treasury management. Circle has made a killing by managing the USD Coin (USDC), something I point out in a research piece for Front.
Guest Research Series for Groundfloor
Research for Groundfloor, June 2023.I wrote a three part series for Groundfloor to help pilot their guest writer series. The series covered alternatives, real estate, and how Groundfloor is distinct in the broader Reg A marketplace.
UX / Content Design
Front Finance
Copywriting & UX Research, Oct. 2022.I wrote all of the web copy for Front Finance, a B2B fintech company similar to Plaid. I also helped the company conduct UX research for its B2C product, working on the company's newsletter alongside its B2B-facing customer elements.
Stocktwits Portfolio Launch
Copywriting, Oct. 2021.Wrote the marketing and copy for Stocktwits' new portfolio integration product, which allows users to connect their brokerage accounts and crypto exchanges to their Stocktwits profile. Discerned the most redeemable parts of the product and worked with the product team to communicate the benefit of the new product on its landing page.
Music Inc.
Copywriting, Oct. 2021.Wrote the company's knowledge base for artists, wrote sales and marketing journey correspondence, and am actively working on redesigning web elements and building an editorial business.
wave.ac
UI/UX Research, Oct. 2019.Helped build wave.ac, including writing copy for the site, handling content design and other visual elements, and building elements of the product such as wireframes, product vision, and the company's PRDs.
Reporting & News
High interest rates? No problem for Robinhood in Q1 2023 earnings
News & Analysis for This Week in Fintech, May 24, 2023.I wrote a segment for This Week In Fintech, a leading executive newsletter for finance professionals, about Robinhood's Q1 2023 showing. Their version of the article went out in the premium Signals portion of their newsletter, but you can read the manuscript here.
Here's How Badly Robinhood Markets Wants Your Retirement Savings
News for Barchart, Aug. 22, 2023.I was one of the first to cover the highlight of Robinhood's Q2 2023 earnings call: free money for its paying users.
Mattel & Warner Bros Get the “Barbie” Bump After Massive Box Office Opening
News & Analysis for Bullish Studio, July 28, 2023.I covered the 'Barbenheimer bump' for Bullish Studio, sourcing original research from Public.com to show the number of page views on the film studios' respective broker-dealer stock pages.
"DeFi Apps" Lose Millions In User Funds After Terra Collapse
News for Stocktwits's The Litepaper, May 23, 2022.The collapse of the Terra blockchain gave me weeks of coverage, but one thing I had cautioned about in the weeks leading up to the collapse of Terra were these "CeFi DeFi" apps. For months leading up to the collapse of Terra, I had reached out to more than a dozen of these companies to understand how they generated yield. Many did not respond, including Celsius (which filed for Chapter 11 in July 2022.)The collapse of two VC-backed startups, Stablegains and Alice, gave me the basis of a newsworthy story I had long wanted to tell: I talked to dozens of users who lost thousands of dollars in these "black boxes of yield generation", who were duped into buying their promises of high double-digit returns. I also talked to fintech and crypto experts, who helped me paint an augury of things to come.
Student debt payments due to resume after Supreme Court shoots down Biden plan
News Editorial for Bullish Studio, July 11, 2023.I wrote a light and news-y bit on the collapse of Joe Biden's student forgiveness plan, including the new Biden IDR plan.
Marketing & SEO
Everything you need to know about OKX Wallet's Smart Account feature
Product marketing for OKX, Sept. 13, 2023.
The Venmo Tax: What You Should Know About the New 1099-K Form In Your Mailbox
SEO content for Found, Dec. 20, 2022.
Getting in on the Groundfloor: How To Invest In Pre-IPO Companies
SEO content for MoneyMade, Nov. 17, 2022.
All You Need To Know About 2023 Child Tax Credit
SEO content for EarlyBird, Apr. 4, 2023.
Your Venmo Tax Questions Answered: What To Know About The New 1099-K Form
SEO content for Found, Jan. 14, 2023.
Chasing the Bag: How To Make 100x More Interest On Your Dough
SEO content for MoneyMade, Aug. 18, 2022.
What is an ETF?
SEO content for EarlyBird, Mar. 1, 2023.
What to Know about Self-Employed Retirement Plans
SEO content for Found, Feb. 16, 2023.
The Only Investing Guide You'll Ever Need (Bullish 101)
Brand content for Bullish Studio, Mar. 2021
Sizing Up: How to Build a Well-Rounded Portfolio
Editorial content for MoneyMade, Oct. 26 2022.
Go Long: The Best IRA Investing Platforms for Self-Directed Investors
SEO content for MoneyMade, Aug. 17, 2022.
How to Invest in a Down Market
SEO content for EarlyBird, Mar. 3, 2023.
Features & Interviews
FatMan Speaks: Our One-on-One With the Terra Chain's "Man of the People"
Interview/features for Stocktwits's The Litepaper, May 18, 2022
Going "Bankless" With OnJuno, A Digital Bank for Crypto
Features content for Stocktwits's The Litepaper, Feb. 25, 2022.
Plotting Points with The Graph, Crypto's Decentralized Data Solution
News for Stocktwits's The Litepaper, Jun. 8, 2022.
The IRL Edition: Interviewing Mike Fraietta (EmpireDAO) and Jonathan Hillis (Cabin)
Interviews/Features for Stocktwits's The Litepaper, Jun. 10, 2022.
Two Cents On "Value" In Crypto: Interviewing Token Terminal (+ DeFi TVL Update)
Interviews/Features for Stocktwits's The Litepaper, Jun. 3, 2022.
Discovering Over-Collateralized Lending with QiDao
Interviews/features for Stocktwits's The Litepaper, May 15, 2022.
Content Writing
Rich Dudes│Elon Musk's $150 Billion Net Worth
Editorial content for MoneyMade, Jan. 26, 2023.
March Madness Ticketing is Broken: A Plea to the NCAA, From A Disappointed Fan
Opinion/Editorial content for Bullish Studio, Mar. 24 2022
Battle of the Blockchains: Breaking Down The Largest Chains by TVL
Brand evergreen for Late Checkout, Mar & Apr. 2022
Newsletter Samples
ABCs of the Markets
News for EarlyBird's ABCs of the Markets, Mar. 12, 2024.
Trouble in Terra Town
News for Stocktwits's The Litepaper, May 9, 2022.
The Litepaper: May 2, 2022
News for Stocktwits's The Litepaper, May 2, 2022.
A Controversial Founder's Carbon Startup Goes Web3
News for Stocktwits's The Litepaper, May 25, 2022.
Ethereum Dominance Hits All-Time Low
News for Stocktwits's The Litepaper, Mar. 25, 2022.
Some of My Other Projects & Works
Front's Market Newsletter - "Go Long"
A Newsletter for Front Finance, Dec 2020 to May 2021; Mar 2022 to Nov 2022.I started the market newsletter at Front in its early days. I laid out some of the best practices, then left to take over editorial at Stocktwits. I returned to Front after my year-long tenure at Stocktwits. Using lessons learned from my years writing in fintech, I came away with one critical takeaway: if headlines are saying something is coming, it's already here. At Stocktwits, I focused on identifying trends alongside our regular news coverage; at Front, I wanted to make the conclusions extremely practical for our audience of B2B fintechs and B2C readers. My point of view: zoom out.
The Litepaper
A Newsletter for Stocktwits, Nov 2021 to Jun 2022.I started a new newsletter around digital assets and crypto with one of my counterparts at Stocktwits. I edited each edition of the newsletter. When my counterpart left, I took over as sole writer and editor. I increased open rates by 25% in 3 months. Defined the format, voice, and perspective of the newsletter. I covered the collapse of Terra, touched on interesting products and developments in crypto, and explained complex technical subjects to our audience in simpler terms.
The Daily Rip
A Newsletter for Stocktwits, May 2021 to May 2022.I took a scrappy know-nothing newsletter with a circulation and a plummeting read rate and turned it into a valued source for macroeconomic and market news. Raised avg open rates from 18% to 32% in my tenure. Maintained circulation of 1.2 million. Defined the voice, format, and perspective of the newsletter and trained a team in best practices.
Bullish Rippers for Public.com
In-app content for Bullish Studio/Public.com, Jul 2020 to Jun 2021.I joined Bullish in its early days, while working on Robintrack.net, to write in-app content as an early partner for Public.com. The content covered stocks making big moves.