Hi, I'm Noah!

I found my way into the world of markets and money in earnest, documenting Robinhood user holding data for Robintrack.net in my newsletter, Business As Usual. In 2022, my work was featured in The Wall Street Journal and a book about January 2020 market volatility for my meticulous coverage of the retail revolution.That was a segway into covering investing culture and markets at Bullish, one of the premier digital agencies for fintech and registered investment advisors. There, I led and wrote editorial about investing as one of the first verified creators on Public.com.I went on to lead editorial for one of the world's largest investing communities, Stocktwits, where I wrote the company's industry-leading market newsletter, The Daily Rip, to 1.2 million readers everyday. I also piloted the company's digital assets and web3 newsletter, The Litepaper, which I grew from 0 to 250,000 readers in four months while producing original features and data dives. While managing a team of writers, I helped boost open rates on both verticals to 32%, making it among the most-engaged market newsletters in the world.After that, I had the great luxury of being the editor of The Average Joe, a newsletter that over 275K readers trust to discover more about markets, personal finance, and emerging trends. I'm currently in the midst of embarking on a new adventure, which I'll share more about soon. 👀I am also known to occasionally cover the music business in my free time, making use of niche knowledge about royalties, streaming, and building/exiting two bootstrapped businesses in the industry before I chose keyboard smashing as a line of work.My two cents have been featured in This Week in Fintech, MoneyMade, Nasdaq, Yahoo Finance, and Blockworks over the years. And occasionally, I've been lucky to do freelance work for the awesome people at EarlyBird, Mesh Finance, Groundfloor, Marinade, Found, Alpaca Markets, and Milesplit. You can see some of the highlights here.In my free time, I've been thinking and learning about cities, coffee, college sports, and the weather.

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Blockworks Case Study (Breaking News Reporter)

January 2023. Offer.I applied for a Breaking News role at Blockworks. As part of that, I was given three hours to write an article based on a current press release, then edit a blurb of text which was unorganized.I completed the whole task in two hours and rewrote considerable portions of the edited text. The direct hiring manager noted it was one of the most impressive performances he had seen. I was later extended an offer, which I respectfully turned down because of the restrictive covenants in their employee contract.

Alpaca Markets Case Study (Freelancer, Email Content)

September 2020. Offer.The marketing team at Alpaca Markets reached out to me about starting a market newsletter after seeing my work at Robintrack.net. I prepared a paid test newsletter in Google Drive with content spanning 'quick hits' and short articles.The team ultimately hired me to work on email content for the remainder of 2020 in a freelance capacity.

Masterworks Case Study (Sr. Copywriter)

January 2023. Passed.I applied for a Senior Copywriter role at Masterworks. The feedback that I got from the creative team was positive and I proceeded to a late-stage interview. However, I ended up not going to work with the company given critical media which came out about the business.

TheStreet Case Study (Writer, Market & Breaking News Team)

March 2023. Passed.I applied for a Market News role at TheStreet, a property of The Arena Group. As part of that, I was asked to write three breaking news stories based on short blurbs provided by the hiring manager within three hours.I turned around this assignment within two hours and was invited to interview in the next rounds of the interview.

Titan (Investment Writer)

March 2022. Passed.I applied for an Investment Writer role at Titan. As part of that, the company asked me to prepare investment content for them in a variety of styles based on stories they provided for me. I had five hours.I turned around this assignment within two hours and was invited to the next interview. After completing a team interview, the company ghosted me.

The Wall Street Journal (Writer, Market News)

December 2023. Failed.I applied for an Market Writer role at The Wall Street Journal. As part of that, the company asked me to write several markets stories based on assumptions and prompts they offered. This included writing an article in WSJ format, then responding to two prompts.I turned around this assignment around in a timely manner, but struggled with the "hypotheticals" in the first prompt—I was tripped up by this and delivered an article I wasn't particularly proud of. The hiring manager did not advance me into the next round.

Here's some of the work that helped put me on the map payroll...

And here's some of the latest and greatest work I've done for clients...

Beyond thinking and musing on big ideas and trends, I have also done copywriting and research projects for firms such as...

Robinhood's Most Popular Stocks in 2022

Independent content, Jan. 9, 2023. Featured in The Wall Street Journal.Throughout 2020, 2021, and 2022, I have meticulously tracked Robinhood's Top 100 stocks (both past and present) to see how users have been holding up. In 2022, I reflected on the big changes to Robinhood's product which are promoting ETFs, the increasing important of blue chip stocks in the current macro, and reflected on the disconnect between my figures and Robinhood's own reported figures. Spencer Jakab of Heard on the Street broke down my findings in the WSJ blog, adding that Robinhood's own reporting was "lousy" compared to the work I'm doing manually in a spreadsheet and publishing independently every year.

The Ignorance Tax: Why Retail Investors Are Likely To Overpay In Taxes

B2B content for Reconcile Money, Dec. 2022.I worked with the team at Reconcile, which has built a platform for broker-dealers to show users their tax impact, to prepare a report on the lack of tax literacy that retail investors have.

Robinhood's Most Popular Stocks in 2021

Independent content, Jan. 3, 2022. Featured in The Wall Street Journal.Throughout 2020, 2021, and 2022, I have meticulously tracked Robinhood's Top 100 stocks (both past and present) to see how users have been holding up. These users originally won big, but are now losing even bigger. This feature documented the track record of success for those stocks and the research became the backbone of a piece ran in The Wall Street Journal's Heard on the Street.

USDC Reaches For Global Adoption: Why It Matters for Crypto Firms and Fintechs

B2B content for Front, Nov. 17, 2022.People talk a lot about stablecoins, but way less about the business that stablecoins are in: treasury management. Circle has made a killing by managing the USD Coin (USDC), something I point out in a research piece for Front.

Guest Research Series for Groundfloor

Research for Groundfloor, June 2023.I wrote a three part series for Groundfloor to help pilot their guest writer series. The series covered alternatives, real estate, and how Groundfloor is distinct in the broader Reg A marketplace.

MoneyMade Client Profiles

Front Finance

Copywriting & UX Research, Oct. 2022.I wrote all of the web copy for Front Finance, a B2B fintech company similar to Plaid. I also helped the company conduct UX research for its B2C product, working on the company's newsletter alongside its B2B-facing customer elements.

Stocktwits Portfolio Launch

Copywriting, Oct. 2021.Wrote the marketing and copy for Stocktwits' new portfolio integration product, which allows users to connect their brokerage accounts and crypto exchanges to their Stocktwits profile. Discerned the most redeemable parts of the product and worked with the product team to communicate the benefit of the new product on its landing page.

Music Inc.

Copywriting, Oct. 2021.Wrote the company's knowledge base for artists, wrote sales and marketing journey correspondence, and am actively working on redesigning web elements and building an editorial business.

wave.ac

UI/UX Research, Oct. 2019.Helped build wave.ac, including writing copy for the site, handling content design and other visual elements, and building elements of the product such as wireframes, product vision, and the company's PRDs.

High interest rates? No problem for Robinhood in Q1 2023 earnings

News & Analysis for This Week in Fintech, May 24, 2023.I wrote a segment for This Week In Fintech, a leading executive newsletter for finance professionals, about Robinhood's Q1 2023 showing. Their version of the article went out in the premium Signals portion of their newsletter, but you can read the manuscript here.

Here's How Badly Robinhood Markets Wants Your Retirement Savings

News for Barchart, Aug. 22, 2023.I was one of the first to cover the highlight of Robinhood's Q2 2023 earnings call: free money for its paying users.

Mattel & Warner Bros Get the “Barbie” Bump After Massive Box Office Opening

News & Analysis for Bullish Studio, July 28, 2023.I covered the 'Barbenheimer bump' for Bullish Studio, sourcing original research from Public.com to show the number of page views on the film studios' respective broker-dealer stock pages.

"DeFi Apps" Lose Millions In User Funds After Terra Collapse

News for Stocktwits's The Litepaper, May 23, 2022.The collapse of the Terra blockchain gave me weeks of coverage, but one thing I had cautioned about in the weeks leading up to the collapse of Terra were these "CeFi DeFi" apps. For months leading up to the collapse of Terra, I had reached out to more than a dozen of these companies to understand how they generated yield. Many did not respond, including Celsius (which filed for Chapter 11 in July 2022.)The collapse of two VC-backed startups, Stablegains and Alice, gave me the basis of a newsworthy story I had long wanted to tell: I talked to dozens of users who lost thousands of dollars in these "black boxes of yield generation", who were duped into buying their promises of high double-digit returns. I also talked to fintech and crypto experts, who helped me paint an augury of things to come.

Student debt payments due to resume after Supreme Court shoots down Biden plan

News Editorial for Bullish Studio, July 11, 2023.I wrote a light and news-y bit on the collapse of Joe Biden's student forgiveness plan, including the new Biden IDR plan.

Everything you need to know about OKX Wallet's Smart Account feature

Product marketing for OKX, Sept. 13, 2023.

The Venmo Tax: What You Should Know About the New 1099-K Form In Your Mailbox

SEO content for Found, Dec. 20, 2022.

Getting in on the Groundfloor: How To Invest In Pre-IPO Companies

SEO content for MoneyMade, Nov. 17, 2022.

All You Need To Know About 2023 Child Tax Credit

SEO content for EarlyBird, Apr. 4, 2023.

Your Venmo Tax Questions Answered: What To Know About The New 1099-K Form

SEO content for Found, Jan. 14, 2023.

Chasing the Bag: How To Make 100x More Interest On Your Dough

SEO content for MoneyMade, Aug. 18, 2022.

What is an ETF?

SEO content for EarlyBird, Mar. 1, 2023.

What to Know about Self-Employed Retirement Plans

SEO content for Found, Feb. 16, 2023.

The Only Investing Guide You'll Ever Need (Bullish 101)

Brand content for Bullish Studio, Mar. 2021

Sizing Up: How to Build a Well-Rounded Portfolio

Editorial content for MoneyMade, Oct. 26 2022.

Go Long: The Best IRA Investing Platforms for Self-Directed Investors

SEO content for MoneyMade, Aug. 17, 2022.

How to Invest in a Down Market

SEO content for EarlyBird, Mar. 3, 2023.

FatMan Speaks: Our One-on-One With the Terra Chain's "Man of the People"

Interview/features for Stocktwits's The Litepaper, May 18, 2022

Going "Bankless" With OnJuno, A Digital Bank for Crypto

Features content for Stocktwits's The Litepaper, Feb. 25, 2022.

Plotting Points with The Graph, Crypto's Decentralized Data Solution

News for Stocktwits's The Litepaper, Jun. 8, 2022.

The IRL Edition: Interviewing Mike Fraietta (EmpireDAO) and Jonathan Hillis (Cabin)

Interviews/Features for Stocktwits's The Litepaper, Jun. 10, 2022.

Two Cents On "Value" In Crypto: Interviewing Token Terminal (+ DeFi TVL Update)

Interviews/Features for Stocktwits's The Litepaper, Jun. 3, 2022.

Discovering Over-Collateralized Lending with QiDao

Interviews/features for Stocktwits's The Litepaper, May 15, 2022.

Rich Dudes│Elon Musk's $150 Billion Net Worth

Editorial content for MoneyMade, Jan. 26, 2023.

March Madness Ticketing is Broken: A Plea to the NCAA, From A Disappointed Fan

Opinion/Editorial content for Bullish Studio, Mar. 24 2022

Battle of the Blockchains: Breaking Down The Largest Chains by TVL

Brand evergreen for Late Checkout, Mar & Apr. 2022

ABCs of the Markets

News for EarlyBird's ABCs of the Markets, Mar. 12, 2024.

Trouble in Terra Town

News for Stocktwits's The Litepaper, May 9, 2022.

The Litepaper: May 2, 2022

News for Stocktwits's The Litepaper, May 2, 2022.

A Controversial Founder's Carbon Startup Goes Web3

News for Stocktwits's The Litepaper, May 25, 2022.

Ethereum Dominance Hits All-Time Low

News for Stocktwits's The Litepaper, Mar. 25, 2022.

Front's Market Newsletter - "Go Long"

A Newsletter for Front Finance, Dec 2020 to May 2021; Mar 2022 to Nov 2022.I started the market newsletter at Front in its early days. I laid out some of the best practices, then left to take over editorial at Stocktwits. I returned to Front after my year-long tenure at Stocktwits. Using lessons learned from my years writing in fintech, I came away with one critical takeaway: if headlines are saying something is coming, it's already here. At Stocktwits, I focused on identifying trends alongside our regular news coverage; at Front, I wanted to make the conclusions extremely practical for our audience of B2B fintechs and B2C readers. My point of view: zoom out.

The Litepaper

A Newsletter for Stocktwits, Nov 2021 to Jun 2022.I started a new newsletter around digital assets and crypto with one of my counterparts at Stocktwits. I edited each edition of the newsletter. When my counterpart left, I took over as sole writer and editor. I increased open rates by 25% in 3 months. Defined the format, voice, and perspective of the newsletter. I covered the collapse of Terra, touched on interesting products and developments in crypto, and explained complex technical subjects to our audience in simpler terms.

The Daily Rip

A Newsletter for Stocktwits, May 2021 to May 2022.I took a scrappy know-nothing newsletter with a circulation and a plummeting read rate and turned it into a valued source for macroeconomic and market news. Raised avg open rates from 18% to 32% in my tenure. Maintained circulation of 1.2 million. Defined the voice, format, and perspective of the newsletter and trained a team in best practices.

Bullish Rippers for Public.com

In-app content for Bullish Studio/Public.com, Jul 2020 to Jun 2021.I joined Bullish in its early days, while working on Robintrack.net, to write in-app content as an early partner for Public.com. The content covered stocks making big moves.