Hi, I'm Noah Weidner!I'm currently freelancing and looking for my next opportunity.

I found my way into the world of fintech in earnest by documenting Robinhood user holding data for Robintrack.net in my newsletter, Business As Usual. In 2022, my work was featured in The Wall Street Journal and a book about January 2020 market volatility for my meticulous coverage of the retail revolution and Robinhood.My data-centric coverage and two cents got me my first editorial role at Bullish. I led the agency's deal with Public.com by writing the Bullish Rippers, which was one of the first creator deals that the broker-dealer signed. I also helped pen a healthy portion of the company's original content — which included articles, video scripts, and social posts for the highly-online finance generation. I also helped the business's agency, which represents some of finance's most formidable content creators and social influencers, by doing a mix of new business, project management, and copywriting.After my time at Bullish, I led editorial for one of the world's largest investment communities, Stocktwits. I established formalities in the company's editorial business, managed a quaint team of freelancers and writers, defined the company's tone and voice, and imposed rigorous new editorial standards across our newsletter business which raised open rates and engagement by over 45%.Later, I dipped my toes into the world of B2B and API SaaS while working as a senior content designer at at Front Finance, a Plaid competitor with a crypto flavor. I helped the early-stage venture pivot to B2B, working on content strategy and organic inbound. As part of that, I wrote a daily newsletter to over 60,000 readers. I also led the company's UX writing for both B2B and B2C, conducted UX interviews, and was tasked with other marketing and content designer tasks.I grew up with one foot in the world of traditional finance — stocks, bonds, ETFs, venture, private equity, blahblahblah — and decentralized finance/crypto. Besides the names proudly mentioned above, I've also been able to freelance in both web2 and web3 land for brands and protocols such as MoneyMade, Marinade, Alpaca Markets, Milesplit, and Twali. You can see some of the highlights here.Before I worked in fintech and crypto, I worked in another very financially-oriented business: music. It definitely had its moments.During my time in the biz, I managed independent artists and creators, started a music tech startup called wave.ac, and led day-one operations as a label manager at Chill Beats (it has grown into one of the largest lo-fi labels in the world.) After all that, I briefly interned at esports giant Gen.G, where I was a partnerships/BD/activations intern working on new business and managing several high-profile accounts.Nowadays, my only attachment to music is my work as a songwriter and artist and as an A&R and BD guy at at music.ceo. You can read more on my music page.I spend most of my time tinkering in DeFi, something I've lucky to be involved in since the days of Compound. I've also been spending time learning about specialty coffee and brewing with a mid-range espresso machine, watering my healthy dose of curiosity by reading, and working on new music.I'm currently working remote from the Pacific Northwest.

Noah Weidner // Music

People are often surprised to know that before I went into the world of fintech/crypto full-time, I worked in the music industry.They should not be. The music industry, in many ways, shares a lot of the fundamentals of the investing business. Except, instead of investing in companies and ideas, you invest in artists and their sound.I spent five years building a strong foundation in indie music, especially electronic and pop music circles. I learned the finer points of publishing, distribution, label and artist management, DSPs and modern streaming platforms, and music as an investment medium.I got my start in music when I was 14, scoring a gig as a blog writer for two Chicago-based music blogs. It was one of my first outlets to share as a writer.Before then, my only outlet to share were communities like plug.dj/turntable.fm (I even became a site mod on plug.dj). Being in those circles introduced me to lots of artists though -- and so at 16, I started cranking away at ways to help build up my talented friends. I managed my friends Astrale and MEJKO from virtually no plays to multi-million play counts.I took some of my learned lessons as an independent artist manager, songwriter, and music industry DIYer to start a music tech business called wave.ac with my colleague Kian Moretz. We spent just $300 and organically grew a digital community using Discord alongside our platform, far before the days of web3 and the rise of chronic "community" overuse disorder.When we, two high school students, decided to close the platform and go in a different direction, we partnered with an up-and-coming streaming service called Audius to help give our users a new home. We were among of the first 1,000 people to use it, build its community, and provide two cents and feedback on it. Today, it's the world's biggest dapp.In the aftermath of my formidable founder experience, I found myself at the helm of a new music venture. I was hire #1 at Chill Beats, which has become one of the top lo-fi and digital-only labels in the world.Nowadays, my only attachment to music is more limited. I help artists find money that they didn't know existed as an A&R and BD guy at music.ceo. I also get to write music with/for my friends as a songwriter and artist, which has thankfully been fruitful. I've accumulated north of a million streams writing music LTD.I plan to add some more details to this page regarding my music and work, so check back sometime in the next few weeks if you'd like to get more acquainted on those two bits and pieces.


Noah Weidner // Content Portfolio

This page is a work-in-progress, but I've created it as a shortlist for works that I count among my favorites (or that adequately demonstrate my wide breadth of knowledge, attention to detail, and particularity about brevity and conclusions). It includes a mix of editorial, creative executions, marketing and brand-oriented content, and research. The title of the article, and a link to the work, is attached along with the client and date of publication.

Selected Works

My S-Tier List (Absolute Favorites Only)

Robinhood's Most Popular Stocks in 2021

Independent content, Jan. 3, 2022. Featured in the Wall Street Journal.Throughout 2020, 2021, and 2022, I have meticulously tracked Robinhood's Top 100 stocks (both past and present) to see how users and performing. These users originally won big, but are now losing even bigger. This feature documented the track record of success for those stocks and the research became the backbone of a piece ran in The Wall Street Journal's Heard on the Street.

"DeFi Apps" Lose Millions In User Funds After Terra Collapse

News for Stocktwits's The Litepaper, May 23, 2022.The collapse of the Terra blockchain gave me weeks of coverage, but one thing I had cautioned about in the weeks leading up to the collapse of Terra were these "CeFi DeFi" apps. For months leading up to the collapse of Terra, I had reached out to more than a dozen of these companies to understand how they generated yield. Many did not respond, including Celsius (which filed for Chapter 11 in July 2022.)The collapse of two VC-backed startups, Stablegains and Alice, gave me the basis of a newsworthy story I had long wanted to tell: I talked to dozens of users who lost thousands of dollars in these "black boxes of yield generation", who were duped into buying their promises of high double-digit returns. I also talked to fintech and crypto experts, who helped me paint an augury of things to come.

Some Other Works I Also Appreciate

Research & Data

Big Business: How Brokers Stack Up Where It Counts

B2B insights for Front Finance, Oct. 10, 2022.

Keeper of the Coin: What Crypto Exchange is King?

B2B insights for Front Finance, Oct. 10, 2022.

Features

FatMan Speaks: Our One-on-One With the Terra Chain's "Man of the People"

Interview/features for Stocktwits's The Litepaper, May 18, 2022

Going "Bankless" With OnJuno, A Digital Bank for Crypto

Features content for Stocktwits's The Litepaper, Feb. 25, 2022.

Plotting Points with The Graph, Crypto's Decentralized Data Solution

News for Stocktwits's The Litepaper, Jun. 8, 2022.

The IRL Edition: Interviewing Mike Fraietta (EmpireDAO) and Jonathan Hillis (Cabin)

Interviews/Features for Stocktwits's The Litepaper, Jun. 10, 2022.

Two Cents On "Value" In Crypto: Interviewing Token Terminal (+ DeFi TVL Update)

Interviews/Features for Stocktwits's The Litepaper, Jun. 3, 2022.

Discovering Over-Collateralized Lending with QiDao

Interviews/features for Stocktwits's The Litepaper, May 15, 2022.

Evergreen / SEO

Chasing the Bag: How To Make 100x More Interest On Your Doubt

SEO content for MoneyMade, Aug. 17, 2022.

The Only Investing Guide You'll Ever Need (Bullish 101)

Brand content for Bullish Studio, Mar. 2021

Battle of the Blockchains: Breaking Down The Largest Chains by TVL

Brand evergreen for Late Checkout, Mar & Apr. 2022

Editorial

Don't Panic Now, The Recession Is Already Here: Here's What To Do

Branded content for Front Finance, Jul. 27, 2022.

NFTs: Four Years On and Two Cents on the Space

Editorial content for Front Finance, Feb. 17, 2022.

Sizing Up: How to Build a Well-Rounded Portfolio

Editorial content for MoneyMade, Oct. 26 2022.

Cash & Community: How Engagement and Clout Affects NFT Project Values

Brand evergreen for Late Checkout, Mar & Apr. 2022

March Madness Ticketing is Broken: A Plea to the NCAA, From A Disappointed Fan

Opinion/Editorial content for Bullish Studio, Mar. 24 2022

News

Trouble in Terra Town

News for Stocktwits's The Litepaper, May 9, 2022.

The Litepaper: May 2, 2022

News for Stocktwits's The Litepaper, May 2, 2022.

Ethereum Dominance Hits All-Time Low

News for Stocktwits's The Litepaper, Mar. 25, 2022.

A Controversial Founder's Carbon Startup Goes Web3

News for Stocktwits's The Litepaper, May 25, 2022.

Some of My Projects & Works

Front's Market Newsletter - "Go Long"

A Newsletter for Front Finance, Dec 2020 to May 2021; Mar 2022 to Nov 2022.I started the market newsletter at Front in its early days. I laid out some of the best practices, then left to take over editorial at Stocktwits. I returned to Front after my year-long tenure at Stocktwits. Using lessons learned from my years writing in fintech, I came away with one critical takeaway: if headlines are saying something is coming, it's already here. At Stocktwits, I focused on identifying trends alongside our regular news coverage; at Front, I wanted to make the conclusions extremely practical for our audience of B2B fintechs and B2C readers. My point of view: zoom out.

The Litepaper

A Newsletter for Stocktwits, Nov 2021 to Jun 2022.I started a new newsletter around digital assets and crypto with one of my counterparts at Stocktwits. I edited each edition of the newsletter. When my counterpart left, I took over as sole writer and editor. I increased open rates by 25% in 3 months. Defined the format, voice, and perspective of the newsletter. I covered the collapse of Terra, touched on interesting products and developments in crypto, and explained complex technical subjects to our audience in simpler terms.

The Daily Rip

A Newsletter for Stocktwits, May 2021 to May 2022.I took a scrappy know-nothing newsletter with a circulation and a plummeting read rate and turned it into a valued source for macroeconomic and market news. Raised avg open rates from 18% to 32% in my tenure. Maintained circulation of 1.2 million. Defined the voice, format, and perspective of the newsletter and trained a team in best practices.

Bullish Rippers for Public.com

In-app content for Bullish Studio/Public.com, Jul 2020 to Jun 2021.I joined Bullish in its early days, while working on Robintrack.net, to write in-app content as an early partner for Public.com. The content covered stocks making big moves.