I found my way into the world of fintech in earnest by documenting Robinhood user holding data for Robintrack.net in my newsletter, Business As Usual. In 2022, my work was featured in The Wall Street Journal and a book about January 2020 market volatility for my avid spreadsheeting (and meticulous stalking of Robinhood.)That coverage landed me a role leading editorial for one of the world's largest investment communities, Stocktwits. I established formalities in the company's editorial business, managed a quaint team of freelancers and writers, defined the company's tone and voice, and imposed rigorous new editorial standards across our newsletter business which raised open rates and engagement by over 45%.I grew up with one foot in the world of traditional finance — stocks, bonds, ETFs, venture, private equity, blahblahblah — and decentralized finance/crypto. That breadth of knowledge has allowed me to freelance in both web2 and web3 land for brands and protocols such as Marinade, Public.com, Alpaca Markets, Milesplit, and Twali.Before I wrote about value (and what people deem valuable), I worked in the music industry. It definitely had its moments.During my time in the biz, I managed independent artists and creators, started a music tech startup called wave.ac, and helped start one of the top lo-fi and digital-only labels in the world at Chill Beats. After all that, I briefly interned at one of the largest esports companies in the world, Gen.G, where I was a partnerships/BD/activations intern.Nowadays, my only attachment to music is my work as a songwriter and artist and as an A&R and BD guy at at music.ceo. You can see what I'm listening to now by peeping my music page.I spend most of my time tinkering in DeFi, something I've lucky to be involved in since it started in 2017. I've also been spending time learning about specialty coffee and brewing with a mid-range espresso machine, watering my healthy dose of curiosity by consuming lots of information, and working on new music.I'm currently working remote from the Pacific Coast.
Noah Weidner // Music
People are often surprised to know that before I went into the world of fintech/crypto full-time, I worked in the music industry.They should not be. The music industry, in many ways, shares a lot of the fundamentals of the investing business. Except, instead of investing in companies and ideas, you invest in artists and their sound.I spent five years building a strong foundation in indie music, especially electronic and pop music circles. I learned the finer points of publishing, distribution, label and artist management, DSPs and modern streaming platforms, and music as an investment medium.I got my start in music when I was 14, scoring a gig as a blog writer for two Chicago-based music blogs. It was one of my first outlets to share as a writer.Before then, my only outlet to share were communities like plug.dj/turntable.fm (I even became a site mod on plug.dj). Being in those circles introduced me to lots of artists though -- and so at 16, I started cranking away at ways to help build up my talented friends. I managed my friends Astrale and MEJKO from virtually no plays to multi-million play counts.I took some of my learned lessons as an independent artist manager, songwriter, and music industry DIYer to start a music tech business called wave.ac with my colleague Kian Moretz. We spent just $300 and organically grew a digital community using Discord alongside our platform, far before the days of web3 and the rise of chronic "community" overuse disorder.When we, two high school students, decided to close the platform and go in a different direction, we partnered with an up-and-coming streaming service called Audius to help give our users a new home. We were among of the first 1,000 people to use it, build its community, and provide two cents and feedback on it. Today, it's the world's biggest dapp.In the aftermath of my formidable founder experience, I found myself at the helm of a new music venture. I was hire #1 at Chill Beats, which has become one of the top lo-fi and digital-only labels in the world.Nowadays, my only attachment to music is more limited. I help artists find money that they didn't know existed as an A&R and BD guy at music.ceo. I also get to write music with/for my friends as a songwriter and artist, which has thankfully been fruitful. I've accumulated north of a million streams writing music LTD.I plan to add some more details to this page regarding my music and work, so check back sometime in the next few weeks if you'd like to get more acquainted on those two bits and pieces.
Noah Weidner // Content Portfolio
This page is a work-in-progress, but I've created it as a shortlist for works that I count among my favorites (or that adequately demonstrate my wide breadth of knowledge, attention to detail, and particularity about brevity and conclusions). The title of the article, and a link to the work, is attached along with the client and date of publication.
My S-Tier List (Absolute Favorites Only)
Independent content, Jan. 3, 2022. Featured in the Wall Street Journal.Throughout 2020, 2021, and 2022, I have meticulously tracked Robinhood's Top 100 stocks (both past and present) to see how users and performing. These users originally won big, but are now losing even bigger. This feature documented the track record of success for those stocks and the research became the backbone of a piece ran in The Wall Street Journal's Heard on the Street.
News for Stocktwits's The Litepaper, May 23, 2022.The collapse of the Terra blockchain gave me weeks of coverage, but one thing I had cautioned about in the weeks leading up to the collapse of Terra were these "CeFi DeFi" apps. For months leading up to the collapse of Terra, I had reached out to more than a dozen of these companies to understand how they generated yield. Many did not respond, including Celsius (which filed for Chapter 11 in July 2022.)The collapse of two VC-backed startups, Stablegains and Alice, gave me the basis of a newsworthy story I had long wanted to tell: I talked to dozens of users who lost thousands of dollars in these "black boxes of yield generation", who were duped into buying their promises of high double-digit returns. I also talked to fintech and crypto experts, who helped me paint an augury of things to come.
Some Other (Albeit Less Selective) Works I Also Appreciate
Interview/features for Stocktwits's The Litepaper, May 18, 2022
Features content for Stocktwits's The Litepaper, Feb. 25, 2022.
Interviews/Features for Stocktwits's The Litepaper, Jun. 10, 2022.
Interviews/Features for Stocktwits's The Litepaper, Jun. 3, 2022.
Interviews/features for Stocktwits's The Litepaper, May 15, 2022.
Brand evergreen for Late Checkout, Mar & Apr. 2022
Opinion/Editorial content for Bullish Studio, Mar. 24 2022
News & Research
Editorial for Front Finance, Jul. 22, 2022.
News for Stocktwits's The Litepaper, May 25, 2022.
Evergreen / SEO
Brand evergreen for Late Checkout, Mar & Apr. 2022
Some of My Projects & Works
A Newsletter for Front Finance, Dec 2020 - May 2021; May 2022 - Present.I started the market newsletter at Front in its early days. I laid out some of the best practices, then left to take over editorial at Stocktwits. I returned to Front after my year-long tenure at Stocktwits. Using lessons learned from my years writing in fintech, I came away with one critical takeaway: if headlines are saying something is coming, it's already here. At Stocktwits, I focused on identifying trends alongside our regular news coverage; at Front, I wanted to make the conclusions extremely practical. My point of view: zoom out.
A Newsletter for Stocktwits, Nov 2021 to Jun 2022.I started a new newsletter around digital assets and crypto with one of my counterparts at Stocktwits. I edited each edition of the newsletter. When my counterpart left, I took over as sole writer and editor. I increased open rates by 25% in 3 months. Defined the format, voice, and perspective of the newsletter.
A Newsletter for Stocktwits, May 2021 to May 2022.I took a scrappy know-nothing newsletter with a circulation and a plummeting read rate and turned it into a valued source for macroeconomic and market news. Raised avg open rates from 18% to 32% in my tenure. Maintained circulation of 1.2 million. Defined the voice, format, and perspective of the newsletter and trained a team in best practices.
In-app content for Bullish Studio/Public.com, Jul 2020 to Jun 2021.I joined Bullish in its early days, while working on Robintrack.net, to write in-app content as an early partner for Public.com. The content covered stocks making big moves.